About Football Scout 365, It's Founder, The Vision, And The New NIL Driven Athlete Brand Development
About Football Scout 365 Founder Brandon Lundberg Brandon Lundberg is the founder of Football Scout 365, a situational football scouting and analytics site devoted to connecting the numbers to on-field performance. In addition, Brandon produces and hosts his own Football Scout 365 YouTube and podcast series (After Further Review) while also co-producing, editing, and working as an analyst for the 5 Tool Sports Podcast. Brandon is also a husband and a father who is also pursuing his Masters in Marketing & Communication at Franklin University in Columbus, Ohio. The Evolution of Football Scout 365 Brandon's extensive business-related experience combined with his passion for sports, analytics, and scouting has driven him to build an analytically driven football scouting and analytics news and media brand (Football Scout 365). What started six years ago as a hobby, Brandon began to blog and write about football-related strategies that revolved around coaching. The Football Scout 365 brand has evolved into a scouting and analytics news, and media company focused more on football scouting throughout the years. Since 2019, Football Scout 365 has developed and fine-tuned a unique player grading system that uses analytics combined with on-field performance to grade NFL Draft prospects. The Football Scout 365 Mission At its core, the Football Scout 365 mission is to become a scouting and analytics industry leader. Moving forward, Football Scout 365 plans to develop its current scouting and grade techniques for use at all levels of football and for use on a mainstream and commercial level. The Athlete Brand Development Mission Football Scout 365's Athlete Brand Development is a new division of Football Scout 365 devoted to the education of current and future NCAA student-athletes. Athlete Brand Development focuses on teaching student-athletes how to build and develop their brand by leveraging their status as athletes to grow the value of their name, image, and likeness (NIL). Athlete Brand Development wants to educate student-athletes that NIL does not provide a one-size-fits-all opportunity to monetize. The reality is that there is a difference between playing football or basketball at the Ohio State University (D1) and Capital University (D3) and how to leverage their opportunity regardless of division or sport. The Future Vision Of Athlete Brand Development The future of Football Scout 365's Athlete Brand Development is to employ individual marketing strategists who can work one on one with student-athletes to help them strategize and build their brand. Our current focus is on education, podcast interviews, and social media partnerships between the athlete and Football Scout 365. There is a potential opportunity for Football Scout 365 to enter into the athlete endorsement matchmaking industry down the road. At this time, Football Scout 365 does not plan to employ a student-athlete. Still, we offer an Athlete Brand Ambassador program where we partner with the student-athlete via social media to help build awareness about NIL opportunities both here at Football Scout 365 and other available brand partnerships. Sign up today and become a Football Scout 365, Athlete Brand Ambassador. About Becoming an Athlete Brand Ambassador Build your brand, increase your marketing reach, and strengthen your brand for years to come. As an Athlete Brand Ambassador, you have the opportunity to build your brand through several methods, including social media content creation strategies, podcast interviews, portfolio creation, and more. Marketing is not one size fits all, and that's why we believe in building a strategy that fits your specific needs.