2021 NFL Season Preview Guide: All NFL Preseason Content In One Place Free agency, the NFL Draft, and the NFL schedule release have all concluded. Rookie mini camps have started, and we are in the midst of player and team rankings season. So to make all of our content easily accessible, we will include all of our offseason/preseason NFL content in one easy-to-access area for the remainder of the offseason. Be sure to bookmark this page for your convenience. The Football Scout 365 offseason preview content will run through August. Access all Football Scout 365 content for free with just an email and no credit card needed until August 15th, 2021. Restrictions may apply. Follow Football Scout 365 on social media. Click Here to Access All of our social media channels. Pre Draft and Free Agency Analysis How We Grade Players and Teams Click Here We have revamped the way we compile and determine a player's grade. We started off with a grading system used when evaluating NFL Draft prospects. We have now put together a comprehensive grade scale for all players, both college and pro. Let's examine the two individual player grade scales. All Free Agency Analysis Predraft and NFL Free Agency Team Situational Analysis Click Here The Football Scout 365 NFL situational team analysis examines every NFL team's current offseason structure. We combine every NFL team's current salary cap spend by position with our offensive and defensive situational team grades from the previous season using our every play situational team analysis. The analysis provides valuable information when projecting potential offseason free agency moves and how each team may approach the NFL Draft. 2021 NFL Free Agency Player Analysis Click Here Football Scout 365's free agency analysis offers in-depth free agency market analysis and player rankings based on individual player market value. 2021 NFL Salary Analysis Tool Click Here Our NFL player and positional salary analysis tool can be used to project potential player market value during NFL free agency. All Pre Draft Analysis 2021 Football Scout 365 NFL Draft Big Board Click Here The Football Scout 365 NFL Draft big board offers pre-draft player scouting reports, grades, and analysis. 2021 Pre Draft Position Rankings Offensive Positional Rankings QB , RB , WR , TE , OT , IOL Defensive Positional Rankings IDL , Edge , LB , CB , S Football Scout 365 Final 2021 NFL Mock Draft Click Here The Football Scout 365 Mock Draft List includes several different NFL Draft variations. The goal is to identify the different draft scenarios for each team, such as possible trades, combined with team needs. All Post-2021 NFL Draft Analysis 2021 Football Scout 365 NFL Draft Team Grades Click Here 2021 NFL Draft: The Final NFL Draft Grades For All 32 NFL Teams 2021 Football Scout 365 NFL Draft First Round Draft Grades Click Here The first round provided us with a few surprises, as always. The first seven picks were from the offensive side of football (NFL Draft record). The draft order changed a few times as teams were moving back after their potential primary targets were off the board, and one team of note moved up, the Chicago Bears, who got a steal at pick #11 with Ohio State QB Justin Fields. 2021 NFL Draft: NFL Draft Overview, Positional Round Value, and Average Positional Grades Click Here The NFL has been evolving into a more pass-heavy league in recent years, and that curve does not look like it will flatten anytime soon as the NFL. As you can see we highlighted above, there were 8 QB's selected in the first three rounds (NFL record), and 14 OT's were chosen between rounds 1-3 (also an NFL record). 2021 Pre-Season NFL Player/Team Grades, Rankings, Analysis, Strength Of Schedule, And More. 2021 Preseason NFL Player, Team Grades Dashboard (Beta) Click Here NFL Player and team grade analysis for all 32 NFL teams. The grading scale uses variables based on each player's positional focus through advanced metrics such as pressure rate and sacks for pass rushers. Each tier carries an average value based on the previous season's data and current year projections. Click here to learn more about the grade scale and Football Scout 365 Grade process. 2021 Preseason NFL Overall Team Top 10 Grades/Rankings Click Here 2021 Preseason NFL Overall Team Offense Top 10 Grades/Rankings Click Here 2021 Preseason Tier One NFL Individual Player Passing Grades and Rankings Click Here 2021 Preseason Tier One NFL Individual Player Rushing Grades and Rankings Click Here 2021 Preseason Tier One NFL Individual Player Receiver Grades and Rankings Click Here Preseason Top 5 NFL (Team) Run Blocking Grades , Teams Poised To Dominate On The Ground In 2021 Click Here Preseason Top 5 NFL (Team) Pass Blocking Grades Teams Poised To Lead The NFL In Lowest Number Of Pressures Allowed, and Least Sacks Allowed in 2021. Click Here 2021 Preseason NFL Overall Team Defense Top 10 Grades/Rankings Click Here Preseason Top 5 NFL (Team) Pass Rush Grades For 2021, The Teams Whose Pass Rush Project At The Top Of The NFL In 2021 Click Here Preseason Top 5 NFL (Team) Pass Cover Grades Click Here Preseason Top 5 NFL (Team) Run Stop Grades Click Here Five NFL WR's Poised To Take Their Game To The Next Level In 2021 Click Here Preseason NFL Fantasy Football Analysis and Projections NFL Player Stat Projections and Fantasy Points Projection Dashboard Click Here Fantasy football projections allow you to go into your fantasy football drafts, leagues, DFS contests, and best-ball leagues with added confidence. Our fantasy football player projections focus on player volume (total opportunities) and pts per touch. Fantasy football is a volume-based game, and winning your league is all about making every opportunity count, and that's where points per opportunity play an essential role. Our research uses three years of data for current NFL players; some players only have one or two years' worth of data, so we locate comparable players from years past to identify positive or negative regression characteristics such as average top-five WR's from the last five years that were entering their second year in the league. The data we collect allows us to make informed projections that we can deliver for fantasy or player props. NFL Personnel Group Usage, Analysis, and Trends Since 2018 Check Out The New Dashboard Click Here

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Researching The NCAA's Business Model and Multi-Channel Marketing Approach The NCAA Digital Marketing Approach The NCAA (National Collegiate Athletic Association) uses a multichannel marketing approach to maximize its reach within its broad target market. Their ability to leverage the NCAA.org website, social media channels, and a weekly newsletter helps them maximize subscriber options for all demographic types. What Is Multi-Channel Marketing Multichannel marketing utilizes online and offline marketing communications channels to target and engage with your customers (Commentator, 2020). What Are The NCAA.org Marketing Channels? The NCAA.org website provides informational material educating current, future, and former student-athletes on the inner workings, policies, and rules regarding the NCAA. They deliver the information via multiple platforms, including the NCAA.org website, Subscribable newsletters, Twitter, and Instagram. Each of the platforms provides a different channel that relates to the target audience. For Example, the NCAA.org website offers links for high school student-athletes who need information on athletic eligibility requirements categorized by NCAA divisions. They provide other individual pages on their website for current student-and former student-athletes that provide eligibility requirements, waivers, and additional information that pertain to student-athletes. The site also offers different links to pages with information for coaches and school administrators. The NCAA also provides information via social media providing information specific channels to follow for student-athletes and future student-athletes. How Using a Multi-Channel Marketing Strategy Can Be Beneficial Individuals use the internet in different ways according to a 2019 INC.com article, where the author(s) explain the importance of using a multichannel marketing approach to expand your marketing reach. For Example, not everyone uses the internet; some people like to receive newsletters, while others prefer to read blogs, websites, and social media. Using a multichannel approach, you can expand your potential target market reach (Council, 2019). The NCAA.org Business Model The National Collegiate Athletic Association is a non-profit member-led organization dedicated to the well-being and lifelong success of student-athletes (VitalSource, n.d.). The NCAA comprises of three divisions (Division 1, 2, and 3) with 1121 member institutions, 99 athletic voting conferences, and 39 affiliated sports organizations (VitalSource, n.d.). The NCAA Rule Making Governing Body Member representatives serve on committees that create, review, and vote on the governing rules for each division of the NCAA (VitalSource, n.d.). Why is Multi-Channel Marketing Important Within The NCAA Business Model? Because the NCAA is a governing body representing its member institutions, they need to have as many vehicles as possible to deliver their messages to its member institutions as possible. One of the ways they provide detailed information is through the use of email newsletters, each of which caters to each target audience. In a recent email newsletter from June 2020 targeting student-athletes and administration, they provide detailed info on the updated student-athlete eligibility waivers for athletes who have been affected by COVID-19. They provide graduation timeline info and business operation hours for the 4th of July holiday. The NCAA.org website provides a lot of information that pertains to the member institutions and its student-athletes. The NCAA.org site provides essential forms and documents for student-athletes and administrator use. The NCAA.org site is a vital resource that uses a multichannel marketing approach to reach its intended target market. References: Commentator, E., & Story, J. (2020, June 03). How to structure an effective multichannel marketing plan. https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/ Council, Y. E. (2019, January 30). The Importance of Creating a Multichannel Marketing Strategy. https://www.inc.com/young-entrepreneur-council/the-importance-of-creating-a-multichannel-marketing-strategy.html VitalSource Bookshelf Online. (n.d.). https://mbs-forcefullaccount.vitalsource.com/#/books/1260302717/cfi/6/44!/4/306/2@0:0 Link to NCAA News Letter

5 Tool Sports Podcast: Wk4 Game By Game Preview and Picks 5 Tools Sports Podcast Host Woody Massie, 5 Tool Sports Podcast Analyst CJ McLaughlin and Football Scout 365 Analyst Brandon Lundberg come together for their weekly game preview and picks show. How Did We Do? In week 4, CJ picked 11 games correctly against the spread, Woody finished picking 10, and Brandon went 50%, picking 8 of the 16 games correctly. Check back weekly for more great content and be sure to follow us on our Instagram accounts.

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5 Tool Sports Podcast: Wk14 Preview and Picks For Thursday Night NFL Vikings vs Steelers 5 Tool Sports Podcast Host Woody Massie, 5 Tool Sports Podcast Analyst CJ McLaughlin and Football Scout 365 Analyst Brandon Lundberg kick off the new NFL week with a quick analysis of this week's Thursday Night NFL action. Check Out The Football Scout 365 Best Bets Dashboard SPREAD O/U AND FINAL SCORE REPORT 5 TOOL SPORTS POD WEEKLY PICKS ATS WEEKLY IMPLIED GAME TOTALS NFL WEEKLY INJURY REPORT Follow: 5 Tool Sports Podcast on Instagram Follow: Football Scout 365 on Instagram Follow: 5 Tool Sports Podcast on Instagram Follow: Football Scout 365 on Instagram

2022 NFL Draft Profile: Pittsburgh QB Kenny Pickett Click Here to view our NFL Draft Big Board with player rankings and analysis. Click here to learn more about our updated player grade scale and critical position factors. Player Profile Name: Kenny Pickett School: Pittsburgh Panthers Recruiting Profile: Click Here Position: QB Height: 6030 Weight: 220 Year: 5th/SR Jersey Number: 8 Offensive Scheme: Spread/West Coast Offensive Coordinator: Mark Whipple Games Reviewed: 2021 Clemson, 2021 Georgia Tech, 2021 Tennessee Position Specific Critical Factors Accuracy : (7) Very Good The QB position requires good accuracy at all times. The prospect must have control of the football to place the ball in tight windows and with the appropriate leverage on his throws. When WR's are covered in the NFL, ball placement is paramount . The ability to throw a receiver open (anticipatory throwing) can separate a good prospect, from being an elite prospect. Making throws that are catchable and with IDEAL placement is mandatory. Decision Making/Awareness: (6) Good The ability to make smart decisions on the field, with good judgment, and poise in the pocket, is fundamental at the highest level of football. Possessing the ability to process quickly on the fly can separate a prospect from being good or elite. The prospect's intelligence, field vision, understanding of coverage, and reading defenses are all critical. The prospect's ability to not break down as pressure builds is a key factor. Possessing the ability to recognize pre-snap and post-snap coverage is another trait that is paramount . Big Moments/Clutch: (7) Very Good Late game, tight game, playing from behind while under pressure; does the prospect rise to the occasion in the close games against better competition? Can the prospect deliver big-time plays under pressure in critical situations? Does the QB maintain composer and focus in key moments? Key Strengths Mobility Deep Accuracy/Ball Placement Clutch Key Weaknesses Risk Taker Post Snap Reads Pass Game Summary Kenny Pickett is a tough, gritty, determined player with good mobility and a knack to make something out of nothing. He shows he can be clutch in key moments and has shown an ability to be decisive as a passer. He can use some improvement with his anticipatory throws but has shown the ability to throw a receiver open. He can operate from under center or in the gun. Pickett displays good pocket awareness and can escape keeping plays alive with his eyes always looking down the field; he is determined to make a play as a passer. Pickett does not have the strongest arm, but he does at times show he can get enough zip on his throws to beat coverage. He does tend to take risks and will try to force throws, but in 2021 he has won more of those risk-taking battles than he has lost with a 40/7 TD to INT ratio (reg. season). Pickett displays an ability to make off-platform throws and has shown he can change his arm angle to make a difficult throw into a tight window if needed. Run Game Summary Pickett is a willing runner; he can work from the gun and is effective in the zone read and RPO game. He is a tough player who has a knack for taking off and picking up the easy yards after identifying defenders with their backs turned in man coverage. He picks up a lot of first downs in the run game from the QB position, he does show the ability to slide to avoid contact, but sometimes he will put his body at risk by diving for the extra yard. Final Analysis Kenny Pickett is a confident player who possesses the competitive nature you want to see from your QB. As a passer, Pickett does not have the strongest arm, but it's strong enough for the NFL. His mobility is an asset and something he tends to lean on more than needed, yet it has bailed the Pitt offense out in critical situations. At the NFL level, Pickett will need development as a passer, particularly his ability to recognize post-snap coverage. Overall, he is one of the top two or three QB's in the 2022 cycle. Final Grade Analysis Final Grade: (6.7) High Upside Potential (6.9-6.7) Solid Starter Level Ceiling Grade: (7) (Instant Impact Potential) (9.0-7.0) High-End Starter Floor Grade: (6.4) (Developmental Potential) (6.6-6.5) Lower Level Starter

How the NCAA Can Leverage Their CRM Strategy This week, we look at the NCAA's CRM usage, customer service policies, and customer-facing business processes. We will try to identify how the NCAA leverages its CRM. What Is The NCAA? The NCAA operates as a nonprofit organization representing 1098 colleges and universities (also referred to as member institutions), and a half million student-athletes. The National Collegiate Athletic Association is a member-led organization dedicated to college athletes' (also referred to as student-athletes) well-being and lifelong success (Vcortez 2020). What is CRM? CRM (customer relations management) refers to the activities, strategies, and technologies that companies use to manage their interactions according to a 2017 Forbes article written by Jason Kulpa (Kulpa, 2017). Identifying the NCAA's Top Customer As a nonprofit organization, the NCAA has multiple customers and various channels utilized to reach their target market. On its face, The NCAA's top customer is the member institutions they represent. Yet, According to their financial records , the NCAA's real priority is the media companies who bid for the exclusive rights to air the NCAA's top championship events on national TV (Vcortez, 2020). How the NCAA Can Leverage CRM According to a 2020 Nutshell blog post written by Cody Slingerland , the author explains the benefits of CRM usage within a nonprofit organization. The author describes the benefits of Nutshell, which can offer its customers the ability to adapt its CRM tools to their nonprofit business. One of the ways he describes involves donor tracking for nonprofits and donor engagement. The same tools used to measure donor engagement can also be used to measure the media organizations who pay the NCAA for media rights (Slingeland, 2020). The importance of measuring the corporations who purchase media rights from the NCAA revolves around maximizing value. The Member institutions that the NCAA represents receive money from the NCAA for participating in their championship events. For example, the NCAA informed its member institutions that they would be reducing their 2020 direct distribution payout from $600M to $225M due to the cancelation of March Madness caused by the Coronavirus pandemic. March Madness generates $800M of the NCAA's $1B annual revenue. The value that March Madness provides is worth nearly $1B to the NCAA. The usage of advanced CRM metrics helps the NCAA leverage its value allowing them to present their market reach and engagement. The NCAA's Customer Service Facing Business Processes The NCAA must present itself to varying types of customers, member institutions, student-athletes, and corporations. Its most prominent customer in terms of accountability would be its member institutions who employ the NCAA to govern their athletics. The customer-facing process involves board meetings involving member institution athletic directors and athletic department personnel. The NCAA must answer the questions and adhere to the needs voted on by the member institutions. The importance of advanced CRM can help the NCAA leverage and balance its customer relationships (n.d.). NCAA's Customer Service Policy The NCAA's customer strategic plan operates as their customer service policy. The strategic plan outlines core values and initiatives as it relates to each of their customers. The strategic plan summarizes the NCAA"s relationship with its member institutions, student-athletes, and corporations. Conclusion The benefits of deploying an advanced CRM tool far outweighs the negatives. As it pertains to the NCAA and how they can leverage the use of CRM within their nonprofit organization is paramount to their success. Because the NCAA must leverage multiple high profile relationships at a time, they need to have access to in-depth analytical data to leverage their relationships properly. For daily analysis, please follow us on Instagram. We are also on Twitter, Linkedin, and YouTube. Football Scout 365 on Instagram Football Scout 365 on Twitter Football Scout 365 on LinkedIn Football Scout 365 on YouTube References (n.d.). https://www.ncaapublications.com/p-4111-ncaa-strategic-plan.aspx Kulpa, J. (2017, October 24). Council Post: Why Is Customer Relationship Management So Important? Retrieved from https://www.forbes.com/sites/forbesagencycouncil/2017/10/24/why-is-customer-relationship-management-so-important/#5dbba0527dac SLINGERLAND, C. (2020, June 23). Comparing the 7 Best CRMs for Non-Profits. Retrieved from https://www.nutshell.com/blog/best-crms-for-nonprofits/ Vcortez. (2020, February 10). What is the NCAA?http://www.ncaa.org/about/resources/media-center/ncaa-101/what-ncaa

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Researching the NCAA's Pandemic Plans, And The Future Of Name Image, And Likeness Throughout the next six weeks, I will be monitoring/discussing various topics related to the NCAA (National Collegiate Athletic Association). Each week I will be researching current news to better understand the NCAA's plans to move forward with or without intercollegiate athletics during the pandemic and other topics such as the new name image and likeness proposed plan. The idea is to gain insights to educate current and future student-athletes on the inner workings of the NCAA's plans to move forward during the pandemic. In addition, I would like to provide information regarding what's in store for the future of the intercollegiate athletics as the NCAA moves forward with their plan to allow student-athletes to profit from their name, image, and likeness.

Evaluating The NCAA.org Email Marketing Strategy Last week I signed up for an NCAA.org informational Newsletter that they send out monthly. The newsletter provides information to student-athletes and member institution employees. When I signed up for the newsletter, I received a welcome confirmation email. As of today, I have not received any additional emails from the NCAA. Edit: I received a newsletter following the creation of this post. You can click the hyperlink to view it. This week, we are going to examine email marketing strategies. I am currently researching the NCAA.org website, and this week we are reviewing the results of signing up for an email newsletter. As mentioned above, we have yet to receive any additional emails aside from the welcome email confirming the subscription. The Advantages of Email Marketing Email marketing provides a plethora of advantages. It is cost-effective, Highly targeted, entirely measurable, and customizable on a mass scale. Email marketing is useful because it is a highly focused strategy that can directly reach the end-user. The advantages marketers have when they can directly connect to a client or potential client via email make it a cost-effective endeavor allowing the marketer to create a targeted email. (Stokes, 2018). Example Email Template (Click Below to Open PDF) According to the text in the eMarketing textbook, you should include the following within your email; sender info, preheader, your subject, Header, personalized greeting, body, and footer (Stokes, 2018). Our basic template provides general information on the NCAA.org newsletter and what it has to offer subscribers. The email subject details the message making it enticing so that the end-user will click to open. The email acknowledges the email recipient, the body gives details on what the newsletter offers, and the third line provides a link to the newsletter signup page. We added links to each of the NCAA eligibility center social media sites. Obtaining Emails There are several ways to get email lists if you don't have a current email list of your own. Some of the ways you can acquire an email list include; organic subscribers generated from your website, purchasable email lists from sites like mail chimp, and running promotions that ask the end-user for their email information. Measuring The Success of Your Campaign When measuring your email campaign's success, you should consider factors such as; the total number of emails delivered, bounce rate, number of unique emails opened, unsubscribe rate, referral rate, and click-through/conversion rate. The importance of these metrics is dependent on the email marketing campaign (Stokes, 2018). Is email marketing a useful tool to reach future generations? After researching an article on Entreprenuer.com titled "Learn How to Engage Gen Z With Email Marketing," my confidence in email marketing increased (Balkhi, 2020). You might think Gen Z only ever uses social media, and if you do, you’d be missing out on the 95 percent of Gen Zers who say email is essential to their lives. Gen Z uses email to conduct their day to day business and buying decisions, but they are savvier than past generations. They incorporate content filters to help them wade through the junk. Because of their savvy and short attention span, they make quick decisions on whether they are interested in something or not (Balkhi, 2020). When email marketing to Gen Z, consider keeping the emails short, personalize the emails to the end-user based on the demographic information. Identify your brand, write a compelling subject line, try to position your brand to fit the target market identity, and send them what they want. Gen Zers like savings. Sending them coupons before and after they spend money on your product will keep them engaged with your brand. (Balkhi, 2020). As it pertains to the NCAA.org website and how they market themselves, the above entreprenuer.com article only applies in the sense that they market informational material to all current and future generations. The NCAA is a non-profit organization, but that does not mean that they are not positioning themselves to make a sale. The NCAA does generate massive revenue from the name, image, and likeness of high profile student-athletes. References: Balkhi, S. (2020, July 09). Learn How to Engage Gen Z With Email Marketing. https://www.entrepreneur.com/article/349665 Stokes, R. (2018). EMarketing: The essential guide to marketing in a digital world . Cape Town: Red & Yellow Creative School of Business.

5 Tool Sports Podcast: Wk5 Game By Game Preview and Picks 5 Tools Sports Podcast Host Woody Massie, 5 Tool Sports Podcast Analyst CJ McLaughlin and Football Scout 365 Analyst Brandon Lundberg come together for their weekly game preview and picks show. How Did We Do? In week 4, CJ picked 11 games correctly against the spread, Woody finished picking 10, and Brandon went 50%, picking 8 of the 16 games correctly. Check back weekly for more great content and be sure to follow us on our Instagram accounts.